Life Choice DMAE - Lights On (60 VCaps)

Product ID: LC00292
Retail Price:
Vitasave: $21.29 (Save 17%)

Life Choice DMAE is a nootropic that helps in enhancing cognitive performance by helping the brain to retain information better, focus, and train it. DMAE has been around for many years and is one of the most popular supplements on the market today, with many products claiming increased concentration, better memory, improved mood, and healthy brain function. DMAE has been used in Europe for more than thirty years in products designed to help relieve depression, headaches, and other conditions.

DMAE is a naturally occurring nutrient found in the brain. It is known as an essential nutrient because it cannot be made by the body and must be obtained from outside sources. Like many other nutrients, DMAE does not taste good, nor does it contain much flavour. Therefore, supplements are typically designed to promote palatability and odour (like peppermint).

While there are many benefits to DMAE and its ability to act as a "neuroprotectant," it is also used for improving cognitive function and supporting healthy brain function. The benefits of DMAE include treating age-related memory loss, improving cognitive performance, relieving depression and improving mood, reducing glutamate toxicity linked to schizophrenia, relieving symptoms of ADHD (attention deficit hyperactivity disorder), preventing senile dementia, Alzheimer's disease, and more. 

How does it work?

Deanol Bitartrate is simply DMAE that has been esterified with an acid. The primary function of the ester is to improve water solubility, which allows for more rapid uptake - such as a topical application, and that also helps avoid the headache associated with DMAE.

DMAE inhibits cholinesterase activity, an enzyme responsible for breaking down neurotransmitters in your brain. A reduction in cholinesterase results in increasing neurotransmitters such as acetylcholine and epinephrine in areas of the brain.

DMAE is referred to as "the beauty nutrient." It is a naturally occurring substance that is made in the body from choline. DMAE is found in the brain and spinal cord in breast milk, and now it's available as a dietary supplement.

The key role of DMAE appears to be as an intermediate in the production of acetylcholine. It also acts as a free radical scavenger which helps to protect cells against oxidative damage, inhibits platelet aggregation, and has anti-inflammatory effects.

Both men and women can use this product. It is especially beneficial for those who are over 35 years old. DMAE works by naturally increasing dopamine levels in and around cells, which stimulates your brain and nervous system to work more efficiently and effectively while at the same time slowing down the production of new brain cells that typically take place over 35 years old - and it can improve physical appearance as well, so it's not only good for the brain!

DMAE is an all-around winner for a number of conditions, not just for the brain and cognitive performance but also for the quality of the skin. DMAE contains several properties that are beneficial to the skin. It promotes collagen formation that helps improve skin elasticity and reduce wrinkles. The amino acid DMAE is one of the key inhibitors in making new skin cells that help heal damaged tissue and improve blood circulation. DMAE may help reduce acne, as it clears up excess sebum - or oil - in the pores and enhances scar tissue and conditions such as eczema. DMAE also has anti-bacterial properties, which can result in a clearer complexion.

It is a more recent addition to the list of nootropics, and it was not too long ago that DMAE was all the rage for anti-ageing.


This product has been around for over 30 years. It has been researched extensively and shown to have many health benefits.

DMAE also helps delay the onset of symptoms of menopause by freeing the women’s body from the effects of estrogen. DMAE improves men’s sex drive by enhancing the production of testosterone.

DMAE benefits for men include:

  1. Improves memory recall.
  2. Increases vitality and energy levels.
  3. Improves mood and promotes a positive outlook on life, more relaxed, outgoing, and happier.
  4. Increase muscle mass by reducing fat and fluid retention, helping you to look more defined and younger.
  5. Improves sperm count and motility and fertility in men who have a low sperm count or poor motility.
  6. Helps reduce symptoms of ADHD (attention deficit hyperactivity disorder). 

DMAE benefits for women:

  1. Boosts memory
  2. Reduces hot flashes and night sweats associated with menopause.
  3. May increase breast size, stimulate the growth of new breast cells (mammoplasty).
  4. Helps to alleviate premenstrual syndrome symptoms.
  5. May reduce mood swings, bloating, cramps, and headaches.
  6. Helps to slow the formation of new wrinkles or even remove old ones on the skin's surface by acting as an effective skin moisturizer - leading to improved appearance of firmness and elasticity in the skin's surface layers.

While the jury is still out as to how effective DMAE is for brain health, the available literature indicates that it may be beneficial in treating some age-related memory problems and learning disorders, boosting brain function in users with low levels of choline, particularly the elderly. More studies need to be performed on DMAE before any conclusive statements can be made about its safety and effectiveness in increasing cognitive function or improving memory recall. 

Life Choice DMAE - Lights On Recommended Dosage (Adults):

Take one capsule daily with a meal. Do not exceed recommended dosages.

DMAE can be ingested in a supplemental form or taken orally to boost memory and concentration. The typical dosage is 200-600mg per day. It is often taken as a nootropic supplement, along with other brain enhancers. This product contains DMAE Bitartrate and Deanol Bitartrate. In general, DMAE is considered to be safe and has side effects that are usually mild at the recommended dosages. Adverse reactions include allergies to the artificial colourings used as well as headaches and lethargy.

Each Capsule Contains:

DMAE (Deanol bitartrate)............125mg
USP Pharmaceutical Grade

Recommended Dosage (Adults):

Take 1 capsule twice daily, or as directed by a health care practitioner.

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