SmartyPants

Founded in 2011 by a group of concerned parents and leaders in health & wellness, SmartyPants is on a mission to simplify health without sacrificing quality.

We're industry leaders in testing, transparency and advocacy, from sourcing the highest-quality ingredients to testing and packaging. We never use any synthetic colors, artificial flavors, artificial sweeteners or preservatives.

Every SmartyPants product is non-GMO and third-party lab tested for purity and potency. And for every bottle of SmartyPants sold, since the first bottle sold, we make a 1-for-1 nutrient grant to Vitamin Angels to help get life-changing supplements to those in need around the world.

We focus on including the nutrients that seem to be hardest for some people to get consistently from food, acquire the best possible forms of those nutrients, and combine them all into one formula that’s so tasty you may never forget to take your vitamins again!

• Depending on formula, we source our omega-3s from wild-caught small fish, organic flaxseed oil or vegan algal oil.
  
  
• We choose vitamin D3 over D2 because it’s the form your skin produces when exposed to sunlight.
  
  
• We provide vitamin B12 as methylcobalamin - an active form that's readily used by your body.