NuIT started with the belief that good nutrition should be easy and enjoyable. For those consuming a plant-based diet, certain key micronutrients can be difficult to get. Taking multiple supplements every day is not working; it’s confusing, frustrating and a huge hassle. We knew there had to be a better way, so we set out to create it.
Good nutrition is just one piece of the puzzle to improve our food system, human health and environmental sustainability. But it’s our focus, as we believe significant improvements can be achieved by shifting towards a plant-based diet.
Moving forward, new research discoveries and technological innovations will offer immense opportunities for change, and finding ways to utilize them to make good nutrition more accessible is our ultimate goal.
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